Founded on Innovation
Built on Deals
Driven by Conviction
Blakiston Capital was founded by Brent Lybbert with a single premise: the most valuable opportunities in global business are the ones where brand equity vastly exceeds the revenue it generates. For over twenty years, we have been the firm that walks into those gaps and builds the structures that close them.
Vision & Mission
Vision
To build the revenue infrastructure that transforms the world's most valuable brands into the world's most valuable businesses.
Mission
We identify where brand equity vastly exceeds the revenue it generates, then provide capital, deploy proprietary platforms, and operational expertise to close that gap. This creates new, long-term, recurring revenue for iconic brands across luxury, entertainment, sports, and automotive.
Built with Strategic Partnerships
We partner with institutions that share our commitment to building over decades, not quarters.
Credentials:
* Stanford Graduate School of Business, Executive Education in Innovation (2026)
* Yale School of Management, ESG Finance
* MBA, Corporate Finance (Schulich Scholar)
* 20+ years of principal complex deal exerience across global markets
Brent Lybbert has spent two decades negotiating complex, multi-party transactions at the intersection of finance, luxury, entertainment, and technology. His career has been defined by bringing togetherparties who do not naturally talk to each other and building deal structures where all sides win.
He founded Blakiston Capital as a boutique investment bank specializing in extracting maximum value from complex, misunderstood assets. That experience in identifying where value gets trapped inside organizations led directly to the creation of Archetype Platforms, the firm’s proprietary platform division.
Today, Brent’s focus is singular: building and operating the revenue infrastructure that transforms how global brands and talent businesses monetize their most undervalued asset - their audience.
How We
Think
On advisory vs principal
We do not advise on value creation. We build it, fund it, and stand behind it. When our partners succeed, we succeed. There is no consulting fee and no exit clause on our commitment.
On partnership
We seek partners who think in decades, not quarters. Our best work happens with institutions that control iconic assets and have the patience to build infrastructure that compounds overtime.
On discretion
The details of our work belong to our partners, not the public. This site tells you how we think. What we build is reserved for the room where it gets built.
We work with a small number of partners on opportunities that justify total commitment.
